Noise: The new book from the authors of ‘Thinking, Fast and Slow’ and ‘Nudge’

Noise: The new book from the authors of ‘Thinking, Fast and Slow’ and ‘Nudge’

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 Noise: The new book from the authors of ‘Thinking, Fast and Slow’ and ‘Nudge’

  • Publisher : William Collins (1 June 2021); HarperCollins India Private Limited, A-75, Sector 57, Noida, Uttarpradesh - 201301, Tel no : 0120-4044800
  • Language : English
  • Paperback : 464 pages
  • ISBN-10 : 0008309000
  • ISBN-13 : 978-0008309008
  • Item Weight : 270 g
  • Dimensions : 15.3 x 3.6 x 23.4 cm
  • Country of Origin : United Kingdom


Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.

In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. And although noise can be found wherever people are making judgements and decisions, individuals and organizations alike commonly ignore its impact, at great cost. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.

In Short, They explain this little-known phenomenon, why it happens so frequently, and explain how to counter it. Their findings are as fascinating as they are alarming.

We make thousands of decisions every day, from minute choices we don't even know we're making up to great, agonising deliberations. But when every decision we make is life-changing, the way we reach them matters. And for every decision, there is noise.

This book teaches us how to understand all the extraneous factors that impact and bias our decision-making - and how to combat them and improve our thinking. Filled with new science, fascinating case studies and revealing practical examples, the skills this book teaches can be readily used by private or public institutions, by schools, hospitals, businesses, judges and in our everyday lives.

Packed with new ideas, and drawing on the same kind of sharp analysis and breadth of case study that made Thinking, Fast and Slow and Nudge international bestsellers, Noise explains how and why humans are so susceptible to noise and bias in decision-making. We all make bad judgements more than we think. With a few simple remedies, this groundbreaking book explores what we can do to make better ones.

size/464 Pages